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I help B2B leaders with positioning, content, and lead generation, so new business finds them.
Before anyone books a call with you, they check you out. Your LinkedIn. What comes up when they search your name. Whether you sound like the obvious choice or one of a dozen options that all say the same thing.
Meanwhile, your competitors are everywhere you need to be. Posting on LinkedIn. Landing in inboxes. Showing up in search results. Getting replies from cold outreach that actually sounds human.
You know you should be doing all of it: posting consistently, reaching the right prospects, staying in touch with warm leads, publishing content that gets you found.
But you're running a business. Something always slips.
And when it slips, so does your pipeline. Referrals slow down. Inbound leads dry up. You're left hoping the phone rings instead of knowing it will.
That's the problem I solve.
I handle your positioning, your LinkedIn content and profile, your outreach on LinkedIn and by cold email, your email marketing and newsletters, and your SEO blog content, so every part of your presence works together to bring in new business.
You stay focused on running your business. I make sure the right people find you, trust you, and reach out.
About Me
My name is Alexa Young
Hi! I'm Melanie Tutschka.
've spent nearly a decade in LinkedIn marketing, executive thought leadership, and B2B lead generation. Since 2017, I've helped executives turn their expertise into visibility, and their visibility into a real, trackable pipeline of clients.
I work solo, on purpose. That means when you work with me, you get direct access to the person actually doing the work. No account managers. No handoffs to junior staff. No waiting three days for someone to get back to you.
You tell me what's not working. I fix it.
Who This Is For
This is built for B2B leaders who:
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Know their visibility isn't where it needs to be, but don't have hours a week to fix it themselves
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Are tired of relying on referrals alone and want a real, repeatable pipeline
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Don't want to hire a full internal marketing team, or figure out another software tool
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Want to look active and credible online without becoming a "personal brand" influencer
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Are ready to be seen by the right decision makers, not just get more likes
What I Do
Packages or custom engagements designed around you. Whether you need one thing done well or a full pipeline built from scratch, I meet you where you are.
One discovery call. If it's a fit, I handle the rest. If it's not, I'll point you in the right direction.
LinkedIn Marketing & Thought Leadership
Stop starting from a blank page every week.
I write and manage your LinkedIn presence so you show up consistently, without you having to think about what to post. Your profile, your content, and your voice, all working to build trust before a prospect ever talks to you.
Email Marketing
Your warmest leads are the ones you're ignoring.
Prospects who've already shown interest but haven't bought yet don't need another cold pitch. I build email campaigns that keep you top of mind until they're ready to say yes.
Lead Generation & Outbound Growth
You don't need more leads. You need the right ones.
I build a list of your actual ideal clients, then run outreach that starts real conversations, not spam that gets ignored. From research to messaging to booking the call, I handle the work that turns cold contacts into your calendar filling up.
Creative & Content Management
Look as credible as the work you actually do.
Inconsistent visuals and disorganized content make you look smaller than you are. I keep everything cohesive and on-brand, so your presence matches the quality of your work.
Strategic Content & SEO Blogging
Get found by the people searching for exactly what you offer.
I write blog content built to rank, so prospects find you through search, not just through your network. Your expertise, working for you long after you publish it.
"Melanie has been a trusted part of our team, supporting my content and social media efforts over the past few years.
I’ve seen meaningful growth in my organic LinkedIn reach and engagement, driven by her consistency and execution. She is reliable, easy to work with, and I’d confidently recommend her to anyone looking for help with social media."
- Brent Carnduff, CEO, Advisor Rankings
Contact me:
I look forward to hearing from you!
